Through The Local Buyer’s Lens: Culture, Procurement & Distribution Insights

Success in the Saudi and GCC markets requires a deep understanding of the local buyer ecosystem, including cultural nuances, procurement practices, and distribution channels.

Understanding how local buyers think, choose, and connect is essential for any brand entering or growing in the Saudi and GCC markets. This session offers an insider’s look into the cultural drivers, purchasing behaviours, and distribution realities that shape decision-making across the region.

Industry experts will discuss how local values, consumer expectations, and procurement structures influence everything from product selection and pricing to partnerships and shelf placement.

Speaker(s):

Abdulaziz AlkhalifaCommercial Director, TRMT Group Arabia

Ali AlyanFounder & CEO, Mazaya Land Trading Co.

Jozie HabibCEO, Mummazone

Muffadal KagalwalaCEO, Brand Hub FZC

Interviewer(s)/Moderator(s):

Shahrazad FaisalBaby Expo Host

From Culture to Commerce: Unlocking The Growth Potential in Saudi Arabia’s Baby, Child & Toy Industry

Saudi Arabia’s baby, child, and toy market is evolving rapidly, driven by demographic growth, cultural trends, and rising consumer expectations. This session explores the full spectrum of opportunities, from understanding local family and parenting cultures to identifying the most effective commercial strategies for success and expansion.

Industry experts will provide actionable insights on:
– Cultural factors shaping parental preferences and purchase behaviour
– Retail and distribution dynamics in both modern trade and e-commerce
– Emerging growth segments and product categories in the market
– Brand positioning and marketing strategies tailored for Saudi consumers

Speaker(s):

Ali El HagarManaging Director, Mapyr

Massimiliano SpalazziGroup CEO, Mumzworld

Interviewer(s)/Moderator(s):

Shahrazad FaisalBaby Expo Host