Frida Baby is a pioneering U.S. brand dedicated to solving real-life parenting challenges with clever, practical, and safe solutions. Founded in Miami, Florida, the brand gained worldwide recognition for its breakthrough NoseFrida “Snot Sucker,” and has since expanded its portfolio to include grooming, hygiene, health, and wellness essentials. Designed with input from parents and medical professionals, Frida Baby products simplify daily routines—helping parents care for their little ones with confidence and ease. Available in over 30,000 retail outlets globally, Frida Baby has become a trusted companion for families seeking innovative, reliable baby care products that make parenting a little less stressful and a lot more manageable.