Not just distribution. Brand building, with purpose.

We’re a family run company passionate about bringing the best in baby and family care to the Middle East. What sets us apart is how we treat every brand we represent like it’s our own.

From strategic market entry to hands-on retail activation, we invest our time, energy, and heart into helping brands grow. For us, success isn’t just measured in sales, but in the trust we build with founders, retailers, and families alike.

Over the years, we’ve introduced global favourites and nurtured rising stars always with the same belief: brands that put families first deserve partners who do the same.

Real care, real commitment, real growth. That’s who we are.