Through The Local Buyer’s Lens: Culture, Procurement & Distribution Insights
Success in the Saudi and GCC markets requires a deep understanding of the local buyer ecosystem, including cultural nuances, procurement practices, and distribution channels.
Understanding how local buyers think, choose, and connect is essential for any brand entering or growing in the Saudi and GCC markets. This session offers an insider’s look into the cultural drivers, purchasing behaviours, and distribution realities that shape decision-making across the region.
Industry experts will discuss how local values, consumer expectations, and procurement structures influence everything from product selection and pricing to partnerships and shelf placement.